Our Mission

Short and Sweet

For “Kachinglers”—those that are contributing

Kachingle’s mission is to provide individuals with a powerful real mechanism to build and maintain a dynamic online identity and reputation based upon the online digital stuff - websites, blogs, videos, pictures, applications - that they use and love and wish to support monetarily.

For Content Creators ”— also known as "Sites"

Kachingle’s mission is to provide internet content and service providers, whether they be individuals, bloggers, groups, non-profits, or corporations, with a crowdfunding service that allows their avid users to easily and effortlessly make voluntary contributions of small amounts with no financial or mental transaction costs, and in return be recognized and automatically build a vibrant online persona that they can share.

Comprehensive

Two major internet dynamics converge in the Kachingle service:

• the desire and necessity for individuals (Kachinglers) to build and maintain and manage their online identity and reputation
• the desire and necessity for valued content and service providers (Sites), at every level from individual to corporation, to have a revenue stream based on value delivered to consumers

With so much of human interaction now occurring online, there is now a natural desire and need for individuals to seize control and management of their online identity and reputation. By enabling individuals (Kachinglers) to identify and associate with the content and services that they love and value – at the level that is relevant to each person – every internet user can easily and effortlessly build and maintain a believable and viable online reputation that they can generally or selectively reveal to others. At the same time, by contributing real money to their selected Sites, they, along with many others, are helping to insure that the creator receives real money to keep their site financially viable.

Great online content and services take real money to create, maintain and enhance. In the past, the cost of content was borne by the delivery channel (e.g. books), or a parallel service that used the same delivery channel (e.g. advertising). The internet has allowed this unnatural marriage of content and delivery mechanisms to be broken, leaving content “free” in every way, including without any financial support.

But great content (and services) take real time, real money, and real people behind them in order to exist and thrive. With the division between consumer and provider blurring and even vanishing, now that everyone can easily be a producer not just a consumer, has come the realization that valued content and services should be rewarded, and not just by words, but by money. However, the reward has to be related to the value received, which is no longer defined by the creator, but rather by the consumer. So the reward system (Kachingle’s service) is based on treating each and every Kachingler as an individual with their own definition of value received.

As the Kachingle system becomes ubiquitous, great content and services will be democratically, naturally, and effortlessly financially rewarded, which will allow them to thrive and expand.